The Business of Art
This is a professional development course for artists who want to grow their creativity into a career. Whether your practice is emerging or established, you will learn valuable tools to cement your place in arts industry. Taught by Colleen Pugh and Grae Burton this three-day course brings students together with art professionals with over 45 years of arts industry experience.
Day One: Defining Your Practice: Understanding your creative business with a focus on tone of voice training. The aim of this class is to help you learn your unique selling proposition as an artist, which in turn will allow you to understand who your customers, clients or benefactors could be and how to best communicate with them. It will be important for you to bring images/examples of your creative work to use for discussion.
Day Two: Promoting Your Practice: Make the internet your friend. How to create engaging social media content with just a phone. This class will have handy tips for simple at home photography. It will also aim to help you understand different online outlets and platforms to reach potential customers and supporter. Using and creating online stores to sell artworks.
Day Three: Running Your Business: Valuing and Pricing your art. Accounts, Bookkeeping and Taxes, Funding Opportunities. Weathering financial challenges. Taking advantage of financial opportunities. Diversifying your art into business opportunities.
Bring along a pen and notepad.
$210/$190 (LH Member)
37 Fred Thomas Drive,
Takapuna, Auckland 0622
Phone: 09 486 4877
Monday - Friday 9:30am - 3:30pm
Not open on weekends.
Tuesday - Friday 9:30am - 3:30pm,
Saturday & Sunday 10:30am - 2pm
Tuesday - Friday Open from 8am - 4pm
Saturday & Monday Open from 8:30am - 3pm
Mondays are coffee and counter food only.